Amazon has not gotten off to a good start when it comes to video games . The company is a giant in the world of e-commerce , servers and the cloud, but its first foray into video games has not been the best. ‘ Crucible ‘, its hero shooter with MOBA touches, came out of beta with so many problems that it was withdrawn from the market , but that does not seem to prevent the company from continuing to bet on video games.
In an email sent to the staff that Bloomberg has had access to , Andy Jassy, who will replace Jeff Bezos as CEO of Amazon , reaffirms the company’s role in developing video games under his own label. Jassy has shown his support for Mike Frazzini , who is in charge of Amazon Game Studios and who was harshly criticized by Bloomberg last week in a devastating report on the problems that the company has faced during the development of its own titles.
Amazon wants to have a presence in video games
According to Bloomberg, who cites the email Jassy sent to the staff, “some businesses take off in the first year and others take many years.” He acknowledges that “while we haven’t been consistently successful at AGS (Amazon Game Studios) yet, I think we will if we hang on ” and that “succeeding right away is obviously less stressful, but when it takes longer, it’s usually sweeter.” . He concludes by assuring that “this team will achieve it if we stay focused on what matters most” and that “making great games is difficult, and we are not going to get everything right.”
So far, Amazon has released two video games for consoles and PC and the two have had a rather poor reception . The first was ‘ The Grand Tour Game ‘, a racing game for PS4 and Xbox One. It was released on January 15, 2019 and was retired in June 2020 . In Metacritic he received 52 points out of 100.
The second was ‘ Crucible ‘, which failed miserably. ‘ Crucible ‘ was one of Amazon’s big bets for the competitive world, but it didn’t turn out too well. It had been in development since 2014 and was released on Windows in May 2020. On July 1, 2020, the game returned to beta, and on October 9 Amazon confirmed that it was discontinuing development . Two fingers.
Interestingly, this news comes shortly after Google announced that it was closing its own video game studio , Stadia Games and Entertainment , and that Jade Raymond was leaving the company. Google prefers to focus on offering the platform and making deals with third parties to put the games on it, but Amazon seems to have a different approach: focusing on cloud games with Amazon Luna (a project overseen by David Limp, not Frazzini) and, apparently, continue developing video games under his own label.
Via | Bloomberg